Fashion designer Bella Freud (daughter of painter Lucian Freud and great-granddaughter of Sigmund Freud) has teamed up with perfumer Azzi Glasser and launched her first fragrance line under the name of Bella Freud Parfum. Her perfumes are named by the slogans that adorn her fashion collection, which consists of a variety of references to the past, films and poetry. The line consists of three scents: Ginsberg is God, Je t’aime Jane and 1970.
1970 is a feminine fragrance freedom and style made of May rose, saffron, incense, myrrh, sandalwood, vetiver, patchouli, moss, musk and benzoin. “Bella Freud’s 1970 is the hedonist, the girl dancing until dawn on the beach of Formentera, the smell of incense in the warm night air. An alchemy of rich and tenacious accords celebrate the essence of cultural style and freedom.”
The face of the perfume is model Gala Gordon. The fragrances are available as 50 ml Eau de Parfum.