CALVIN KLEIN: OBSESSED FOR WOMAN EAU DE PARFUM
The house of Calvin Klein goes back to the past and pulls inspiration from its own heritage, thus creating new fragrances deeply embedded in the already established style of the brand. The fragrant aims to reflect an idea of memory, longing, and desire, as a contemporary interpretation of the original concept: traces of someone else on your skin.
The legendary advertising campaign from 1993 shot by Mario Sorrenti with model Kate Moss (a real life couple back then; Mario’s obsession was recognized by Klein) is now making its return; the unused photos and shots recorded then are used in the new campaign almost 25 years later. Creative director of the house Raf Simons, who replaced Francisco Costa last year, wants to return to the roots of the brand and revive its 90s image.
Obsessed for woman is centered on a heart of white lavender and base of musk, created by perfumers Honorine Blanc and Annick Menardo.